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McGraw Hill Construction Dodge Analytics
Burleigh Morton is senior director, McGraw Hill Construction Dodge Analytics, responsible for maintaining the company’s construction statistics and analysis. He manages a group of over 40 professional economists, database analysts, data quality control specialists, market researchers, project managers, and industry consultants who are responsible for updating, maintaining, forecasting, and delivering MHC Dodge services, including the Construction Market Forecasting Service, Dodge Construction Potential Bulletins, Market Area Construction Forecast Demand, Metropolitan Construction Insight, SpecShare, and BuildShare. Dodge Analytics performs custom research and value-added consulting services to building product manufacturers, AEC firms, unions, and other participants in the construction industry.
In 2006 Burleigh was instrumental in MHC’s successful launch of the inaugural customer satisfaction research studies for window, HVAC, and water heater/boiler manufactures. These studies were jointly developed by McGraw Hill Construction and J.D. Power and Associates, which was acquired by McGraw Hill Financial in April 2005. He most recently played a key leadership role in the launch of Dodge SpecShare, primarily serving the building product manufacturer segment, as well as Dodge BuildShare, which serves the architect, engineer, and contractor segments. Both services provide business intelligence and insights that enable customers to gain a competitive edge and succeed.
Burleigh joined McGraw Hill Financial in 1974 and has held positions at a number of McGraw Hill units, including MHC Dodge, Data Resources Inc. (DRI), and Standard & Poor’s Compustat. Prior to his current assignment he was senior director, Dodge Editorial Operations, where he managed the implementation of process improvements in the way Dodge gathers information on construction projects. He was responsible for setting up an extensive set of quality metrics to monitor and improve the timeliness, accuracy, and completeness of the Dodge project news package.
Burleigh holds a BS in economics from Babson College. He is an active member of the Construction Market Research Council, an industry association whose mission is to promote the effective use of research relevant to those firms that provide building materials, products, and related services to the construction industry.