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Burleigh Morton, Senior Director, McGraw Hill Construction Dodge Analytics

Burleigh Morton

Senior Director
Dodge Data & Analytics

As senior director of Analytics, Burleigh is responsible for maintaining the company’s construction statistics and analysis. He manages a group of over 40 professional economists, database analysts, data quality control specialists, market researchers, project managers, and industry consultants who are responsible for updating, maintaining, forecasting, and delivering Dodge services, including the Construction Market Forecasting Service, Dodge Construction Potential Bulletins, Market Area Construction Forecast Demand, Metropolitan Construction Insight, Dodge SpecShare, Dodge BuildShare, and Dodge MarketShare. Dodge Analytics performs custom research and value-added consulting services to building product manufacturers, AEC firms, unions, and other participants in the construction industry.

In 2006 Burleigh was instrumental in the successful launch of the inaugural customer satisfaction research studies for window, HVAC, and water heater/boiler manufacturers. These studies were jointly developed by McGraw Hill Construction and J.D. Power, which was acquired by The McGraw-Hill Companies in April 2005. He most recently played a key leadership role in the launch of Dodge’s business intelligence services, SpecShare®, BuildShare®, and MarketShare™, that provide insights that enable customers to gain a competitive edge and succeed.

Burleigh joined the Company in 1974 and has held positions at a number of the Company’s units, including MHC Dodge, Data Resources Inc. (DRI), and Standard & Poor’s Compustat. Prior to his current assignment, he was senior director, Dodge Editorial Operations, where he managed the implementation of process improvements in the way Dodge gathers information on construction projects. He was responsible for setting up an extensive set of quality metrics to monitor and improve the timeliness, accuracy, and completeness of the Dodge project news package.

Burleigh holds a BS in economics from Babson College. He is an active member of the Construction Market Research Council, an industry association whose mission is to promote the effective use of research relevant to those firms that provide building materials, products, and related services to the construction industry.

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