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Architectural Record Announces 2011 Excellence in Advertising Awards
New York – May 17, 2011
Architectural Record, McGraw-Hill Construction’s prestigious publication, has presented its 15th Annual Excellence in Advertising Awards to 30 companies and agencies. The awards breakfast hosted over 250 architects, manufacturers, editors, marketers and industry leaders in New Orleans on Friday during the AIA 2011 National Convention and Design Exposition.
“Sometimes it’s easy to forget that we are the people building the schools that educate our kids, the hospitals that care for our communities, and one of the reasons that New Orleans continues to be a thriving city with some of the most beautiful architecture in the world,” said Keith Fox, president, McGraw-Hill Construction, addressing a room full of honorees. “Congratulations to all of you-- the best of the best.”
More than 150 advertisements that ran in the first quarter of 2011 in Architectural Record in print and online and in the January/February issue of GreenSource were considered for the awards. Winners were judged for content and graphic presentation by a jury of 14 esteemed architects from across the country, representing the breadth of the profession.
“Effective advertising is essential to your success as marketers, and well-designed ads are essential to our readers,” said Laura Viscusi, publisher of Architectural Record. “Today’s 30 winners stand out and have been heard by architects. The best advertising doesn’t just reach its audience, it resonates with it.”
Best in Class - Spreads:
Best in Class - Single Pages:
Winner - Integrated Campaign:
Winner - Spreads:
Winner - Single Pages:
Winner - Print Campaign:
Winner - Online Campaign:
Honorable Mention - Spreads:
Honorable Mention - Single Pages:
Honorable Mention - Print Campaign:
Honorable Mention - Online Campaign:
User Engagement – Continuing Education:
User Engagement - Online:
For more information or photos of the awards, advertisements, or winners, visit ArchRecord.com.
About McGraw-Hill Construction:
McGraw-Hill Construction connects people, projects, and products across the construction industry. For more than a century, it has remained North America’s leading provider of project and product information, plans and specifications, and industry news, trends, and forecasts. McGraw-Hill Construction serves more than one million customers in the global construction industry through Dodge, Sweets, Architectural Record, Engineering News-Record, GreenSource, and SNAP. To learn more, visit www.construction.com or follow @mhconstruction on Twitter.
About The McGraw-Hill Companies:
Founded in 1888, The McGraw-Hill Companies is a leading global financial information and education company that helps professionals and students succeed in the knowledge economy. Leading brands include Standard and Poor’s, McGraw-Hill Education, Platts energy information services, and J.D. Power and Associates. The Corporation has approximately 21,000 employees with more than 280 offices in 40 countries. Sales in 2010 were $6.2 billion. Additional information is available at www.mcgraw-hill.com
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Lisa Jaycox, Manager, External Communications, The McGraw-Hill Companies Information & Media, +1 212-512-3272, firstname.lastname@example.org
Kathy Malangone, Senior Director, Marketing Communications, McGraw-Hill Construction, +1 212-904-4376, email@example.com