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Press Release

Architectural Record Announces 2012 Excellence in Advertising Awards

May 18, 2012 - New York, NY

Architectural Record, McGraw-Hill Construction's prestigious publication, has presented its 16th Annual Excellence in Advertising Awards to 66 companies and agencies.  The awards breakfast hosted more than 250 manufacturers, agencies, and architects in Washington DC today during the AIA 2012 National Convention and Design Exposition.

More than 170 advertisements were judged.  Advertisements were considered from the first quarter of 2012 in Architectural Record (in print and online) and in the January/February issue of GreenSource. Winners were judged for content and graphic presentation by a jury of 10 esteemed architects from across the country, representing the breadth of the profession.

"There is no single ad type that appeals to every architect. Our audience is highly visual and attractive images are an important characteristic of an effective ad. I'm thrilled for our winners and wish them, and all of our advertisers, continued success," said Laura Viscusi, vice president, McGraw-Hill Construction Media and publisher, Architectural Record.

This year's winners included:

Best in Class:
Campaign:

  • Armstrong Ceiling Systems – Zban Advertising
  • The Modern Fan Co.
  • Hunter Douglas Contract – Post & Beam
  • Rocky Mountain Hardware - Burchiellaro Design
  • Valspar – Periscope

Single Page:

  • Bobrick Washroom Equipment, Inc.
  • KleinMickaelianPartners
  • Holcim
  • Ricochet Partners

Winners:

  • Technical Glass Products – Brandner Communications, Inc.
  • CertainTeed Gypsum – Think Tank Studio
  • Decoustics – Interrupt Marketing
  • Forms+Surfaces
  • Kawneer Company,Inc. – Function
  • Louis Poulsen Lighting
  • Morin – A Kinspan Group Company
  • Simpson Strong-Tie – Function
  • Soil Retention Products, Inc. – Drop Dead Design

Honorable Mention:

  • Centria – Pipitone Group
  • Construction Specialties, Inc. – Brian J. Ganton & Associates
  • Lutron Electronics
  • Western Red Cedar Lumber Association – Hunter Consulting International, Inc.
  • The Collins Company – DHX Advertising
  • Kornegay Design
  • Pella Corporation – The Integer Group

Online Ad Awards:
Best in Show – Online

  • Alcoa – Elevation Advertising
  • Georgia Pacific Gypsum – OMD Atlanta
  • FSB

Winners – Online:

  • Centria – Pipitone Group
  • ClimateMaster
  • Forms+Surfaces
  • Mitsubishi Plastics Composites America, Inc. – The Ludlow Group
  • Rethink Wood

Honorable Mention – Online:

  • Schindler – Point to Point Communications
  • User Engagement – Awards:

Winners:

  • Autodesk
  • Mitsubishi Plastics Composites America, Inc. – The Ludlow Group
  • PPG Glass – Pipitone Group

Honorable Mention:

  • Centria
  • Ceramic Tiles of Italy
  • Forestry Innovation Investment
  • Guardian
  • Merchant Evans
  • Rite Hite
  • Technical Glass Products
  • The Wester Red Cedar Lumber Association

Continuing Education – Awards:
Winners – Article Sponsors:

  • BRAE
  • Electrolux Home Products, Inc.
  • Forestry Innovation Investment – Hunter Consulting International, Inc.

Honorable Mention:

  • Bonded Logic Inc.
  • Cool Roof Rating Council
  • Manko Windo Systems
  • Mitsubishi Electric
  • NanaWall Systems, Inc.
  • Tournesol Siteworks
  • Vetrazzo

Winners – Interactive Sponsors:

  • Jenn-Air
  • Pilkington Fire Protection Glass North America
  • Smith & Fong, Plyboo

Honorable Mention:

  • ECOsurfaces Commercial Flooring
  • Feeney, Inc.
  • Glidden Professional
  • Guardian Industries Corp.
  • Lapeyre Stairs
  • National Gypsum Company
  • Sage Glass
  • For more information or photos of the awards, advertisements, or winners, visit http://archrecord.construction.com/adawards

    About McGraw-Hill Construction:
    McGraw-Hill Construction's data, analytics, and media businesses—Dodge, Sweets, Architectural Record, and Engineering News-Record— create opportunities for owners, architects, engineers, contractors, building product manufacturers, and distributors to strengthen their market position, size their markets, prioritize prospects, and target and build relationships that will win more business. McGraw-Hill Construction serves more than one million customers through its trends and forecasts, industry news, and leading platform of construction data, benchmarks, and analytics, including Dodge BuildShare and Dodge SpecShare. To learn more, visit www.construction.com.

    About The McGraw-Hill Companies:
    McGraw-Hill announced on September 12, 2011, its intention to separate into two public companies: McGraw-Hill Financial, a leading provider of content and analytics to global financial markets, and McGraw-Hill Education, a leading education company focused on digital learning and education services worldwide. McGraw-Hill Financial's leading brands include Standard & Poor's Ratings Services, S&P Capital IQ, S&P Indices, Platts energy information services and J.D. Power and Associates. With sales of $6.2 billion in 2011, the Corporation has approximately 23,000 employees across more than 280 offices in 40 countries. Additional information is available at http://www.mcgraw-hill.com/.

    # # #
    Media Contact:
    Kathy Malangone, Senior Director, Marketing Communications,
    McGraw-Hill Construction, +1 212-904-4376, kathy_malangone@mcgraw-hill.com

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