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“Dodge SpecShare® is an excellent tool for us. It allows us to know that we’re doing a good job and shows us what market share we do have of the hand dryer industry. But more importantly, it allows us to know who we don’t have and who is not specifying our product or who is specifying hand dryers but not our model. This creates a very intelligent target market for us.”
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Denis Gagnon, President, Excel Dryer Inc.
“We’ve been measuring over the last 12-24 months, but we’re starting to measure year over year and that goes into our strategic business plan. Through Dodge SpecShare® we can see how much more business we’re gaining by segment--so it’s my favorite tool.”
Steve Arbaugh, Vice President of Brand Marketing, Alignment & Experience,