2009 Greening of Corporate America: The Pathway to Sustainability — from Strategy to Action provides an update to the groundbreaking 2007 study on perspectives about the growing trend of corporate sustainability from C-suite executives at the largest corporations in America—representing 75% of the $35 trillion U.S. equities market. Commissioned by Siemens Building Technologies and conducted by McGraw-Hill Construction Research & Analytics, the report finds that Seventy-six percent (76%) of firms have made significant commitments to sustainability, and as a result, the firms of tomorrow must be innovative in their sustainability plans to stand out in the market and gain a competitive advantage.

This 44-page report provides critical intelligence on this widely growing market trend, presenting comparative statistics, trend analysis, and thought-leader interviews with corporate sustainability officers at Microsoft, AT&T, and Owens Corning. Key topics include levels of activity and adoption, the latest trends in corporate sustainability activities, business benefits and market differentiation and the impacts of sustainability measures on the acquisition and retention of customers and employees.

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