The Construction Workforce: How Can the Industry Attract Enough New Workers?

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Workforce shortages remain a top challenge in construction. The Dodge Workforce Report examines what the next generation values in a career—and how the construction industry can better attract them. 

Dodge surveyed 1,100+ students, job seekers, and career changers (ages 14–44) alongside 200+ contractors to uncover key disconnects and opportunities. As the industry’s essential partner for growth, Dodge provides the insights needed to build a stronger, more sustainable workforce and stay ahead in a competitive labor market. 

Key Findings: 

  • High Job Satisfaction – Many in the industry report high career satisfaction, but that message isn’t always reaching potential workers.
  • Bridging the Gap – Those in construction must refine both their outreach and messaging to connect with jobseekers.
  • Addressing Misconceptions – What deters people from construction often differs from what contractors assume.
  • Evolving Work Experiences – The industry must adapt to meet changing job expectations and attract more workers.

With the right insights and strategies, the construction industry can strengthen its workforce and secure a more sustainable future.